Since the early nineties, the trend in most businesses has been toward on-demand, always-available products and services that suit the customer’s ________ rather than the company’s.

I can’t say which wine is best—it’s a _______of personal taste.

The generation________makes it difficult for parents to understand their children’s opinions.

I don’t believe what you said, but if you can prove it, you may be able to _________-me.

There is a ______ near our school. We often buy books there.